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about/
top moments of how I am now able to make patented, award-winning, chart-topping, viral magical experiences in with technology
What started off as a high school project turned into extraordinary photo shoots, school newspaper publication, and selling out at the local mall.
My first job was on the creative team at Nxt ID ($NXTD) which created a sci-fi universal smart wallet. This is what launched my career which intersected technology, creativity, and magic.
After getting my Facebook Ads certification, I went on to run ads for 4 Sport Clips stores, worked with their corporate marketing team, and then went on to work with Anytime Fitness.
I moved to LA to learn from the best growth hackers in the industry with a focus on ecom and going viral. I helped several companies get millions of views(and raise/sell millions) with viral campaigns. Notable projects were with the creators of Lamborghini and Google.
Started an app design and development agency with co-founders- half in India (team shown in photo), half in Florida.
Worked for big brands such as Hilton, Mariott, etc. Created several viral products for ourselves and clients. Some got acquired, some got funding (one got funding from Adobe), one became Yac.
yac.com
After we got the interview with YC, we raised a total of $10m in our latest Series A round, backed by GGV, Slack Ventures (Aquired by Salesforce), and Shure Microphones. Now known as Backtrack.
tastytabs.com
After learning growth techniques for ecom and big brands, I decided to do it for myself with Tasty Tabs- The world's first scratch & sips that change flavor of drinks with smell alone... Just like magic. In total there were 5,500,000 views, mega influencers posting about it (all with 1+ million followers), and even Anheuser-Busch Indonesia placing an order. I set all that aside when I became CEO of Yac.
After becoming CEO, we pivoted to Backtrack for event note taking, locked in contracts with Chanel, HP, LG, Moen and more
We launched campaigns (literally) that got us featured in every publication you could ever want as a founder- Ad Week, Wall Street Journal, Axios, Business Insider... you get the idea.
I've spoken on stages around the globe, helping thousands of people learn how they can launch their startups and incorporate AI & automation into their lives/careers.
I'm able to protect the magic by holding one granted patent and three pending patents. These include several for Backtrack to audio clip audio at a tradeshow and a business card that captures meetings on the go. Tasty Tabs also has one for the utility of wrapping scents around pop tabs of drinks.
Going viral and creating products for customers is fun but I enjoy creating magical experiences-even if it means no profit. I help non profits, friends, and family all build their dreams or just simply have fun. One example is I helped my wife get millions of views on Tik Tok by creating an Animal Crossing series during Covid.
interviews
10 countries
fast company
slack, ggv capital, active capital
across all products
chanel, google, meta, disney streaming, nbc, ikea, HP, LG, and more...
